Regardless of whether you’re a large or small business, new or existing; paying attention to marketing trends as they change (even monthly!) is extremely important. Digital and traditional marketing effectiveness is constantly changing as people adapt—our interests, the economy, the environment, seasonality, and more all have impacts on the effectiveness of marketing efforts. These marketing trends listed below have proven to drive consistent results for all businesses.
Read MoreIn my humble opinion as a marketer, marketing is a fundamental step to starting and maintaining any successful business. Though essential, this task is not necessarily second nature to a new business owner. Yes, they absolutely are in tune with their key differentiation in the market, and what they’re bringing to their community specifically or even to all of society. That’s an incredible first step - but a startup business needs a strategic marketing plan.
Read MoreAs a new, existing, or 100 year old company, brand awareness continues to be a driving force for the success of a business. Brand awareness and perception drives customer loyalty, which in-turn increases your revenue. Think about brands like Google, Amazon, Facebook, Uber - all of these brands have the top-brand equity of their classes due to extremely powerful and consistent brand awareness campaigns.
Read MoreWhether your goal is to sell something to your target audience, develop a relationship through content, or you’re a not-for-profit organization trying to make a difference, in 2019 less is more with email marketing. From the subject line to the message within, we’ve got some tips for you to ensure you’re making the most out of your email marketing strategy.
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